The Association of African Universities (AAU) partnered with the International Institute for Water and Environmental Engineering (2iE) to hold the third Social Media Seminar for African Universities, in Ouagadougou, Burkina Faso. This seminar was special in the sense that it targeted Communications and Public Relations Officers from Francophone African Universities. The other seminars were held in Ghana and Swaziland earlier in the year.
The Social Media Seminars are part of the capacity building efforts designed by the AAU. These seminars aim to build the capacities of Communications Officers, Public Relations Officers, Recruitment Officers and International Liaison Officers from African Universities to integrate the use of social media to improve their functional roles. Universities elsewhere have successfully used Social Media to do the following:
The seminar in Burkina Faso was attended by 14 staff from République Démocratique du Congo, Sénégal, Cameroun, Cote d’Ivoire, Niger and Burkina Faso. These participants represented the following 10 institutions:
Ms Nodumo Dhlamini the Director of ICT Services and Knowledge Management at the AAU Secretariat led the team of trainers that included Mr. Papa Yaw Mireku-Odei (Systems Developer at AAU) and Mr. Jacob Grah Kouassy (Consultant – Computer Science Education Graduate).
A selection of training delivery methods were used and these included the knowledge café, discussions, quizzes, flipped classroom and presentations by participants and trainers.
Some of the key lessons from the seminar in Burkina Faso included the following: